The Pedestal Project
The Pedestal Project is an online platform dedicated to uplifting and celebrating Black women across industries. Through interviews, write-ups, and lifestyle content, it highlights entrepreneurs, creatives, and leaders who are excelling in their fields and deserve to be honored. From media personalities to politicians, The Pedestal Project shines a light on Black excellence, offering inspiration and empowering women to live, feel, and be their best.
Services
Brand Research & Audit, Target Audience Analysis, Full Logo Suite, Creative Direction - mood board, custom color palette, & typography, Brand Icons, Social Media Templates & Assets
CREATIVE DIRECTION
The Pedestal Project
The creative direction for The Pedestal Project centers on celebrating Black womanhood, royalty, and connectedness. Drawing inspiration from the concept of a crown—both as a symbol of royalty and as a metaphor for Black women’s hair—the visuals incorporate imagery of braids and patterns to honor tradition and individuality. The color palette features warm yellows, blues, and jewel tones like emerald to infuse a regal touch. A poppy accent color adds energy and grabs attention. The bold sans-serif typeface was chosen for its modern, neutral, and timeless appeal, ensuring the brand can evolve with its fast-paced nature while continuing to connect with its aspirational audience. This creative foundation reflects The Pedestal Project’s mission to uplift, inspire, and unite Black women.
