PROJECT
BLK WMN QUOTED
Blk Wmn Quoted was an online social brand and community created for Black millennial women seeking healing, growth, and renewal. It was a space to breathe, connect, and rediscover joy while navigating the complexities of life. Designed to inspire and empower, Blk Wmn Quoted celebrated the resilience, strength, and softness of Black women, offering resources and a supportive network to help them move forward and thrive.
SERVICES
Brand Research & Audit, Target Audience Analysis, Full Logo Suite, Creative Direction - mood board, custom color palette, & typography, Brand Icons, Social Media Templates & Assets
CREATIVE DIRECTION
BLK WMN QUOTED
The visual identity reflects the duality of Black women as both soft and strong, warm and bold, with imagery showcasing moments of self-care, connection, and simple existence. Scenic landscapes and subtle shadows create a calm, inviting, and soothing mood, embodying the warmth and serenity of the Blk Wmn Quoted experience.
"The logos!! I love them! I love the direction that you put for the brand and the part about ease and evoking emotions with the color palette. The mood board really captured what Blk Wmn Quoted is all about."
Lauren
Founder, Blk Wmn Quoted
