PROJECT
BROWN GIRLS DO BARRE
Brown Girls Do Barre is a collective and safe space for Black women to connect through their shared love of barre fitness. Created to foster community in a space where representation is often lacking, it encourages members to share resources, take classes together, and build connections both online and in real life.
SERVICES
Brand Research & Audit, | Target Audience Analysis | Full Logo Suite | Creative Direction - Mood Board, Custom Color Palette, & Typography | Brand Icons | Brand Pattern | Social Media Templates
WELLNESS | MOVEMENT | WOMANHOOD
CREATIVE DIRECTION
The creative direction for Brown Girls Do Barre was designed to evoke a sense of calmness, wellness, and groundedness, while also highlighting the joy and connection that comes from community. The color palette features earthy tones, sage green, olive, clay, and peach, balanced by a vibrant marigold to symbolize joy and togetherness. For typography, a clean sans-serif was chosen to keep the brand modern and approachable, reflecting the contemporary appeal of barre classes and speaking directly to its target audience of Gen Z and millennial women. This foundation captures the essence of a community that is grounded, joyful, and connected by a shared love of fitness.
