PROJECT

Tierra’s Ice Cream

A fresh, local, and organic ice cream brand that brings joy to every scoop. Known for its unique and unlikely flavor combinations, the brand combines quality ingredients with authenticity, evoking a sense of connection and indulgence. Inspired by the founder’s family nickname, Tierra's Ice Cream offers a personal, heartfelt touch, making every treat feel special, whether it’s shared with loved ones or enjoyed just for you.

SERVICES

Brand Research & Audit, Target Audience Analysis, Full Logo Suite, Creative Direction - mood board, custom color palette, & typography, Brand Illustrations, & Brand Patterns

JOYFUL | INDULGENT | HEARTFELT

CREATIVE DIRECTION

The creative direction for Tierra's Ice Cream is rooted in joy, wonder, and togetherness, evoking the indulgent and exciting experience of enjoying unique, high-quality ice cream. The color palette features soft pastels, pinks, yellows, greens, and blues, creating a fresh, family-friendly, and inviting aesthetic. A full color library was developed to allow the brand to evolve with its wide variety of flavors while staying cohesive and recognizable. For typography, a script font was chosen to convey authenticity and a signature-like quality, reflecting the personal touch behind the brand. This foundation ensures that Tierra's Ice Cream feels approachable, exciting, and undeniably worth having.

“It was such a pleasure working with you! You made everything so seamless and easy, and I truly appreciate how you brought my vision to life, it means so much to me. As always, everything looks great and I am super excited to execute the visual assets for my business!”

Kenya

Founder, Tierra’s Ice Cream

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